ITV, Channel 4 and Sky collaborate to launch The Big TV Festival
“We wanted to create a landmark event to blow people away with what TV can do and what’s coming next. There is a renewed spirit of collaboration in TV, embodied by this festival.”
Kelly Williams , Managing Director, Commercial, ITV
ITV, Channel 4 and Sky are joining forces to launch The Big TV Festival, an unprecedented collaboration between the broadcasters.
Co-produced with Thinkbox, The Big TV Festival will take place on 8-9 February 2018 in a bespoke set created in Blackwood Forest, Hampshire. It will feature some of advertising and media’s most influential, forward thinking speakers as well as revealing what is around the corner for TV and its broadcasters.
The Festival will bring to life the power of TV for advertisers. It will explore why TV advertising has never been more essential for brand reach and awareness, underlining its status as the safest, highest quality and most trusted environment for marketing budgets. The event will showcase how TV today is data-rich and driving ad tech innovation, making it the leading medium to deliver sought-after audiences at scale; and to transform brands into household names.
Media agencies and advertisers are being invited to nominate members of their teams to attend this exclusive two-day event and immerse themselves in the world of TV. 150 planners and marketers from across the UK’s media agencies and major advertisers will discover how TV is evolving and innovating to become even more effective for brands now and in the future.
The Festival will feature a mixture of inspiring sessions to bring guests into the world of TV. Sessions will focus on key areas of TV: its shows, its audiences, and what it offers brands.
There will also be sessions on new thinking in marketing and leadership, as well as exclusive live entertainment, all of which will be revealed in the new year. Keep your eyes peeled for more exciting updates and announcements we'll be sharing in the next few weeks.
“The pendulum is swinging back to TV and it’s great to be putting on this festival. It will be two days of inspiration and entertainment surrounded by the incredibly talented people who make it happen.”
Lindsey Clay , Chief Executive, Thinkbox