More Than TV...

ITV - More than TV

Reaching 38.4m viewers a week, ITV is at the heart of popular culture and we're proud to be the most watched, most loved and most talked about commercial broadcaster in the UK. Whether you're looking for an emotional drama, a laughter-fuelled comedy, a hard-hitting documentary or a shout-at-your-telly entertainment show - we have it covered.

In 2017:

  • Liar was the most watched new drama series
  • I'm a Celebrity was the most watched entertainment show
  • Diana Our Mother: Her Life and Legacy was the most watched documentary - 5.8m on 24th Jul
  • Coronation Street was the most watched soap averaging 7.6m
  • Broadchurch was the most watched drama series averaging 10.7m

Source: BARB/Techedge Jan - Dec 2017
Source: BARB/AdvantEdge Week 1-51 2017

ITV Factsheet

Channel Highlights

ITV is the only commercial channel that regularly attracts big audiences

  • In prime-time, 7pm to 10:30pm, ITV has a higher share than BBC1, and is more than 3 times bigger than our closest commercial competitor Channel 4
  • ITV has attracted simultaneous mass audiences, of over 5 million viewers, 575 times so far this year. We are responsible for 98% of all commercial audiences over 5 million
  • ITV has the biggest TV audience of the year with the England vs Croatia World Cup semi-final. In fact, the World Cup semi-final was the biggest TV event in over 20 years
  • ITV is home to the two most watched soaps - Coronation Street is again at number 1 and Emmerdale is now ahead of Eastenders
  • ITV has shown 3 of the top 5 new drama series of the year (Innocent, Trauma and Girlfriends - and the most watched new drama Bodyguard is an ITV Studios production for the BBC so we can claim that too

And, in an average week ITV reaches: 

  • 73% ABC1’s
  • 70% ABC1 Men 
  • 57% 16-34's
  • 66% 16-34 Women
  • 81% Housewives

ITV Programme Highlights

  • The Voice UK

    The Voice UK

    Genre: Entertainment
    Target Audience: Broad, Young

  • Coronation Street

    Coronation Street

    Genre: Drama
    Target Audience: Female, Broad

  • Emmerdale


    Genre: Drama
    Target Audience: Female, Broad, Housewives with children

  • The Chase

    The Chase

    Genre: Entertainment
    Target Audience: Broad

Browse all in the Planner