Why VOD?

The ITV Hub is the digital destination for all our channels and online services across mobile, PC and connected TV.

Live streaming of our channels is at the heart of the service, offering audiences a compelling viewer experience across all devices.

  • The ITV Hub is the UK's largest and fastest growing commercial broadcaster VOD service (+29% YOY)
  • The ITV Hub can add incremental reach to a TV campaign, no matter the size of the budget.
  • VOD advertising campaigns can significantly increase brand metrics such as awareness, purchase intent and favourability, over and above a standard TV campaign.

For more information about advertising on ITV.com, please contact multiplatformsolutions@itv.com

  • 0 bn annual content investment
  • 0 hours of fresh TV each week
  • 0 m registered users
  • 0 m weekly reach
  • 0 m monthly reach

Here's a simple way to understand the explanation of the magic behind addressable VoD, with a little help from Joe and Stacey:

More people are watching more and spending more time with ITV Hub

  • 0 YOY
    Long Form Requests
  • 0 YOY
    Consumption Hours
  • 0 YOY
    NET Registered Users

source Comscore Dax, ITV Internal Data 2017 vs 2016
*Consumption Hours of Ad Funded content only


ITV Online Video Specification 2018

ITV Online Sponsorship Video Ident Specification 2018

VOD Case Studies - ITV Advanced Advertising