We integrate your brand seamlessly into our most engaging programmes, creating targeted exposure for advertisers to influence and inspire huge audiences. ITV is a product placement pioneer in the UK, leading the way with the first ever live placement on This Morning in 2011. We're now thrilled to say we've shown more than 4,500 hours of PP on ITV.
Product Placement (PP) is where we integrate a brand into the narrative or environment of a programme. This offers a truly unique marketing opportunity as products are showcased within natural settings more relatable to viewers and in turn, providing inspiration or in some cases, validation for purchase choices. To really make your brand stick in viewer's minds, it's best to make product placement part of an overall marketing communications strategy.
Interflora Product Placement in Coronation Street
''The positioning of Scrabble in ITV’s I’m a Celebrity…Get Me Out of Here was a fantastic opportunity to demonstrate the fun side of Scrabble and its appeal to a broad family audience. Featuring on the show, as well as all social media activity to support it, definitely resulted in an increased awareness and sales for the brand.''
Wendy Hill , Brand Activation Manager, Mattel
What Product Placement can do for brands:
- PP normalises
Corrie and Emmerdale Go Contactless with VISA
- PP gets people talking
Mattel pull a perfect PP out the bag
- PP sells
The Only Way is Marbs PP
- PP creates awareness and fame
Samsung Gets The X-Factor treatment
Interflora blooms on Surprise Surprise
- PP can achieve great reach and frequency
Chips for tea in Emmerdale
Get in touch with Katherine.Marlow@itv.com
for more information