ITV AdVentures

Premium content creation is at the heart of ITV’s business and ITV AdVentures is a natural extension of this within the Commercial arena; offering a one stop shop to Advertisers for producing any creative for any platform and, if desired, involving some of our biggest stars.

Ranging from the Suzuki co-brand TV activity with Ant and Dec to Keith Lemon starring in the Sky Vegas sponsorship idents for Celebrity Juice or the long form digital content like ‘The Show’ with Matalan.

In addition to Talent and Production, we also look to distribute content right across the digital & social ecosystem, not just our own platforms.  We will continue to work with ITN, our own Studios & other IP partners to maximise this venture.

We will look to distribute any digital content right across the digital & social ecosystem, so not just our own platforms. We will continue to work with ITN, our own Studios & other IP partners to maximise this whole venture.

Get in touch with Katherine.Marlow@itv.com and/or Lisa.Stubbs@itv.com for more information

 

Talent

  • Here we work with ITV’s own talent & some talent beyond our own screens to make clients campaigns as powerful as possible.
  • Recent examples include the Unwrap Joy at Christmas Campaign with Cadburys, The Mark Wright work on Interflora, Gino Di Campio in the Post Office ads & of course Ant and Dec in the Morrisons campaign.

We have also added a new dimension to this space with our recent investment in Believe Entertainment, a New York based Branded Entertainment company.  Believe specialise in creating “passion projects” with high end Hollywood Stars & global celebrities.

They have recently worked with Jennifer Lopez, legendary US basketball star Le Bron James & one of the hottest DJ’s around in Tiesto.

 

Matalan case study