Commerce & Ventures

The Commerce & Ventures team can offer brands...

The chance to get even closer to our audiences with UK brand venture opportunities using ITV Studios IP (and a range of third party IPs too) in categories such as  visitor attractions, live arena and theatre tours, consumer exhibitions, branded licensed games, live teleshopping and digital ventures.

Opportunities exist to license brands and create new ventures in non-traditional categories, or to be involved via commercial partnerships in existing ventures including:

The Emmerdale Studio Experience – in conjunction with a third party operator, Continuum Visitor Attractions, we run a permanent visitor attraction in Leeds for our award winning hit serial drama Emmerdale, allowing viewers to step into the drama and get closer to the action. Available for corporate hire, ticketing incentive packages, secondary sponsorship, sampling or VIP evenings -

This Morning Live – our shopping, lifestyle, fashion and beauty live consumer exhibition brand extension was run in conjunction with Ideal Home Exhibition specialist Media10. It took place for the first time in May 2017 at the NEC Birmingham over 4 days with around 30,000 visitors attending and will return again in 2018. A range of retail stand, experiential, sampling, ticket and sponsorship packages are available for partners -

Theatre Tours – We have run a number of live tour events based on ITV brands and talent including Ant & Dec's Saturday Night Takeaway arena show, Big Reunion arena shows and Gino's Italian Escape Tour theatre shows. Get in touch to see what is in the touring pipeline and how your brand could get involved....

What Commerce & Ventures can do for brands:

The Brand Extensions teams are responsible for all of our non-advertising commercial activity and are organised into two. As part of the Commerce and Ventures team; we can offer:

  • Partnership Activation
  • Consumer Products
  • Promotions
  • Live Events
  • Gaming
  • Branded Apps
  • ITV Teleshopping
  • Online Partnerships
  • Ventures

3 things you need to know about us...

  • We've sold over 1 million tickets to our visitor attractions in just 3 years
  • We've run over 67 arena shows and 42 theatre shows selling over 600k tickets
  • We have a portfolio of over 20 branded licenced gaming products with a range of premium operators


Branded Licensed Games

TV brands can offer a unique point of difference for gaming operators looking to broaden their customer offer, particularly when combined with airtime support. Commerce and Ventures represent ITV Studio's portfolio of brands in addition to a range of third party brands. The team will work closely with clients to identify brands that can translate into gaming products and meet the client's specific objectives whether that's acquiring new customers, retaining existing customers, rewarding VIPs or increasing APRU. Gala Coral licensed Coronation St and then followed it with Emmerdale to create a range of branded licensed games and VIP experience opportunities. This partnership was recently extended into The Chase. Other brands currently under licence with a range of other operators include Love Island, Tipping Point, I'm A Celebrity Get Me Out Of Here and Saturday Night Takeaway. Get in touch to see what other brands could be available and discuss what your brand's objectives are.