Brand Licensing

Partnering with TV programmes is no longer just about what happens on-air.  The Brand Licensing team at ITV understands the increasing importance to advertisers of pushing their campaigns out across their own platforms using TV IP to attract and entertain wherever that audience is found.

The UK Brand Partnerships team is responsible for managing all the UK rights for ITV Studios owned properties and an increasing number of 3rd party rights.  We create innovative off air promotional campaigns around TV Sponsorships and ITV Channel Partnerships.  Depending on the deal, advertisers have usage rights for activation across their social accounts, in-store and POS displays, money can't buy access to behind the scene content and special prizes.  IP rights can also create contextual advertising campaigns through creative use of recognisable TV logos, sets, images and locations.

  • Channel Partnerships

    ITV Channel Partnerships offer a transfer of ITV key brand attributes of entertainment value, high quality family friendly content and existing at the heart of popular culture.

    Channel Partnerships

  • What Brand Licensing can do for brands:

    3 Reasons why licensing returns value to sponsors and advertisers:

    1. Licensed content on social fuel conversations and drives engagement
    2. Enjoyable content using recognisable TV assets increases brand association and awareness
    3. Value comes with activation and creative use.  If you've bought a rights package, make sure you use it!
    Brand Partnerships is ITV’s branded content solution for clients.