Partnerships with ITV come in many forms. Naturally, they all start with our quality, much loved television shows that millions tune in to watch every single day. A partnership with one of these shows, genres or channels, is an opportunity to target a highly engaged and receptive audience; to stand out from the crowd; and to create an opportunity for dialogue with viewers.

This can come in the form of a sponsorship, which these days would usually encompass extensive digital and licensing opportunities; or it could be a digital, licensing or PP led partnership, offering access to ITV audiences at a lower entry point. Or we can offer advertising, sponsorship or branded content through our creative arm, ITV Adventures; and finally The Brand Extensions teams are responsible for all of our non-advertising commercial activity and are organised into two teams: Brand Licensing & Commerce and Ventures.

For more information about Brand Extensions, meet our teams and get in touch.

Fusion Partnerships

  • Brand Licensing

    Brand Licensing

    Commercial partners can access our audience and build relationships using off-air TV rights to create activation campaigns.

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  • Commerce & Ventures

    Commerce & Ventures

    Offering off-air campaign activation, experiential offers & talent engagement for audiences to get deeper brand experiences.

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  • Digital partnerships

    Digital partnerships

    Our digital platforms offer unsurpassed depth of content around ITV's best-loved shows and more opportunities to interact with our programmes - allowing our users to watch, take part and go deeper.

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  • ITV AdVentures

    ITV AdVentures

    Offering advertisers an exciting and innovative way to engage with consumers through distribution partnerships.

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  • Product Placement

    Product Placement

    We are product placement pioneers, integrating brands seamlessly into our most engaging programmes, enabling you to influence and inspire huge audiences.

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  • Sponsorship


    We can make your brand famous by affiliating you with an iconic ITV programme, bringing you into the hearts and homes of loyal fans.

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